Feb
13
2011

Digital media statistics are finally starting to matter

It was bound to happen sooner or later. Ebooks can no longer be denied. Their sales speak for themselves, as Amazon recently reported that it sells more ebooks than printed books. Even The New York Times admits they must now be recognized alongside traditional books on their bestseller lists. This is all part of the transition of traditional media accepting the new digital age.

Ebooks are only the tip of the iceberg. What about other forms of digital entertainment? We all watch TV, but if you Tivo/DVR a show and watch it 2 weeks later, you essentially aren’t counted as a viewer of that show. Also, if you skip the commercials, that is measured as well. So by that account, I don’t count as a viewer of any show I watch. This conversation leads into streaming sites such as Hulu as well. I’m sure they measure the traffic, and ad views, but is that counted back toward the actual popularity and value of the show?

The point is that the business model of figuring out the true popularity and value of a show to a network have changed drastically in the past 10 years. We digest media how we want, when we want. If our viewing isn’t properly tracked, we run the risk of getting our favorite shows cancelled, just because the old business model couldn’t keep up. I’m not sure what the solution is, but I sure hope someone is working on it.

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